“When we present the Hard Rock brand on a global basis, it literally starts with Jimmy Page saying ‘It was a cool idea then and it’s a cool idea now,’ ” Allen said. But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. “Before, we were more of a locals facility. “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. And with a spa, a self-guided music memorabilia tour and a lagoon-style pool, the resort offers plenty of options for those looking to steer clear of the casino. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. A full-service retreat, the spa menu offers a range of wellness and health-focused offerings, a 3,200 square-foot fitness center and a 3,600 square-foot salon. The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel. The new Spa defines tranquility as guests seeking relaxation and rejuvenation find a treasure in this new 42,000 square-foot oasis.
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